Who we are
A GOOD DREAM
We are not just a brand of clothing or a store.
We are much more. We are a lifestyle, a way of living, a unique experience, a sense of well-being, we are achievement, happiness, inspiration, beauty; a good dream
It’s everything you feel when you feel pretty, good-looking, well-with-yourself, good in your skin.
This is what we want for everyone who enters any one of our stores, anyone who wears our clothes, our accessories, enjoys our fragrances, uses our home products or even thinks about us.
For us, recognition comes in the form of our clients’ happiness wherever they may be.
That’s our mission – to make dreams come true, to predict desires (that’s called fashion sense), to exceed expectations, bring happiness and make our client know that s/he is unique and special.
Each and every one of our clients, when they enter one of our stores or showrooms, should feel how important they, individually, are for us. They should know that they, individually, are a fundamental part of our story, they should be enchanted with the exclusive environment – where every detail has been carefully planned to make the most pleasant effect possible for them. The client should be won over/charmed/enchanted by the people in our sales team, with their tremendous human warmth, and well-modulated, attentive good manners – and be enchanted by our products.
For those who use our products, there is a sense of achievement, beauty, recognition, distinction.
We make dreams become real.
Our aim is to make our clients happy and to exceed their expectations.
This is how we achieve our dreams. Because we have this single, two-part, aim.
We achieve our goal through our products, our stores, and our people. We are a team of achievers. We make our clients’ dreams become reality.
We have several brands – all exclusive – each with well-defined characteristics.
Each has a strong set of features, and a well-defined public – but they all share these values.